Rejuvenating a brand and delivering real world applications
Forresters
Aligning Forresters’ Identity with Contemporary Design Concepts
Rejuvenating Forresters’ strong brand identity and providing clear direction in real world applications through a branding, messaging and ideal customer persona workshop.
Forresters, a patent and trademark attorney firm with offices in Birmingham, London, Liverpool and Munich reached out to Persona for help in revitalising their marketing collateral. The brief was to ensure that their strong brand identity continued to resonate while designing marketing materials that carried present aesthetic conventions.
Prioritising ‘Clear Direction’ in design, tone and voice
Forresters prides themselves in providing clients with ‘clear direction’ in everything they do by cutting through the complexity of law by delivering advice in plain, jargon-free language. The straight arrow pointing to the top right corner of the Forresters’ logo embodies their philosophy and the ways they work.
To ensure that their vision, intentions and audience perceptions are aligned, Persona first conducted a 3 hour workshop with the Forresters marketing team to:
- Identify their Ideal Client Personas and how to ensure marketing initiatives resonate with their key audience.
- Determine their key messages, tone and voice to ensure that messaging aligns with their design initiatives .
- Clarify their brand guidelines and provide suggestions on how to synergise their brand identity with current design conventions.
This workshop provided both Forresters and Persona the clear direction needed to develop effective and impactful marketing collaterals in the coming months.
"From the beginning, Persona really understood what we wanted to achieve in improving the quality and consistency of our marketing materials. Their work has been well-received internally and with our clients."
Martin Bruce
Marketing Manager, Forresters
