Cultivating Dave Green Gardens' Digital Showcase
Dave Green Gardens
The Challenge
Dave Green is an RHS Gold Medal-winner who designs outdoor spaces that enrich wellbeing and connect communities.
Convey the depth of commercial work for housing developments, schools and healthcare sites.
Showcase award-winning planting expertise with the immersive visuals it deserved.
Convert visitors into qualified enquiries, especially on mobile.
Meet modern performance, accessibility and SEO benchmarks.
Dave asked Persona for a site that matched the calibre of his gardens, generated more briefs and positioned the studio for future growth.
Our Solution
We treated Dave Green Gardens like a digital show garden, blending story, craft and performance.
Visual storytelling
A full-width hero video brings planting schemes to life.
An image-rich project gallery spotlights residential, commercial and community work without overwhelming the user.
Conversion-focused UX
A sticky “Start your garden” call-to-action follows users throughout the journey.
A streamlined enquiry form makes contacting the studio simple on any device.
Future-proof build
WordPress CMS keeps content edits effortless.
A modular design system lets new projects slot in without redesign.
The Result
One month post-launch, the new site is already driving tangible growth.
94 Lighthouse performance score on mobile, up from 62,
67 % increase in organic traffic,
2.4× improvement in average session duration as visitors explore the image-led gallery,
Reduced bounce rate from 58 % to 34 %, reflecting stronger engagement.
Beyond the numbers, Dave now has a digital flagship that mirrors the serenity and precision of his gardens, ensuring his online presence grows as organically as his planting schemes.
Persona continues to monitor analytics and iterate, keeping performance, accessibility and storytelling front and centre.
