Discover your DNA Blueprint marketing strategy

Build your Blueprint

The DNA Blueprint is the essential first step for professional services firms and ambitious businesses ready to grow.

Your Clear DNA Blueprint for Marketing Success

In just two weeks, we’ll help you uncover the DNA of your business.

Define your brand persona

Navigate your ideal customers

Align your messaging

You’ll walk away with a clear blueprint that makes your brand stand out and your marketing resonate with the right people.

Why most marketing misses the mark.

Too many firms dive straight into a new website, rebrand, or campaign without stopping to ask the fundamental questions:

Who are we really as a brand?

Who do we want to work with?

What makes us different in our market?

Without clear answers, marketing becomes guesswork. You risk wasting budget, blending in with competitors, and failing to connect with the clients you most want to attract. This is where the DNA Blueprint marketing strategy from Persona Agency comes in!

Your brand, perfectly positioned.

The DNA Blueprint marketing strategy gives you the clarity and confidence to market your business with purpose. Through a structured 5-step process, we help you:

Define

your business’s true persona and unique voice.

Navigate

your market by mapping your ideal customer personas.

Align

your story and messaging so they resonate deeply with the right clients.

The result? A tailored action plan and blueprint that sets the foundation for all future marketing – from websites and campaigns to content and branding.

How the DNA Blueprint works.

Over 2 weeks, our expert team guides you through the following DNA Blueprint marketing framework:

1.

Discovery Call

(30 mins)

A quick call to understand your goals and challenges.

2.

Workshop

(3 hours)

An in-depth session with your leadership team, exploring brand, customers, competitors, and goals.

3.

Research & Analysis

Our team distils insights, audits your current presence, and benchmarks against competitors.

4.

Blueprint Development

We create your bespoke report with brand persona, ideal customer personas, messaging hierarchy, and marketing recommendations.

5.

Presentation & Roadmap

We walk you through your Blueprint, answer questions, and highlight next steps.

Book Your Discovery Call

What you’ll take away.

A professionally designed Brand DNA Blueprint (20+ page PDF) covering:
- Your Brand Persona
- Ideal Client Personas
- Key Messaging & Positioning
- Marketing & Website Recommendations
- Success Metrics & Roadmap
A clear action plan for the next 6–12 months of marketing.
Clarity and confidence to move forward without second-guessing.

Why choose Persona for your DNA Blueprint?

We’ve helped professional service firms across the Midlands and beyond unlock their brand’s true potential. Our approach is:

Persona-first

everything starts with your brand persona and your customer personas.

Tailored

no cookie-cutter reports, every Blueprint is unique to your business.

Practical

we don’t just give theory; we give you a roadmap you can act on immediately.

“

The DNA Blueprint makes growth obvious
The clearest marketing roadmap I’ve ever used
Bold, practical, and instantly actionable
Pure clarity in minutes
Gives me confidence I’ve never had before
Reshapes how I see my customers
The smartest process I’ve tried in years
A total game-changer
Like switching on the lights in a dark room

An investment that pays for itself.

The DNA Blueprint marketing strategy is designed to be accessible, yet packed with value.

Pricing ranges from £1,500 to £2,000, depending on the size and complexity of your business.

That’s a fraction of what many firms waste on ineffective campaigns, and the clarity it delivers will save you time, money, and frustration for years to come.

Q&A

1. So… what actually is the DNA Blueprint?

Think of it as your brand’s user manual. We dig into what makes you tick, who you need to reach, and then map out a simple, powerful plan to get you growing in the right direction.

2. Is this really for my business?

If you’re ambitious, fed up with scattergun marketing, and ready to get crystal clear on your message, then yes. Whether you’re a small team or a bigger outfit, the DNA Blueprint is designed to work for you.

3. What do I walk away with?

A complete game plan: your brand DNA, customer personas, key messaging, and a roadmap of exactly what to do next. No fluff, just a practical guide you can start using straight away.

4. How long does it take?

Around 2-3 weeks. Long enough to get it right, quick enough to keep momentum. We’ll keep you looped in at every stage so it feels collaborative, not like homework.

5. Do I have to sign up for ongoing marketing too?

Nope. The DNA Blueprint stands on its own. Some clients run with it themselves, some bring in other partners, and some stick with us to make it happen. It’s your call.

6. What’s the investment?

Most projects land between £1,500 – £2,000 depending on nature and size of the business. We’ll give you a fixed cost upfront, so you know exactly what you’re in for – no nasty surprises.

7. And what will this actually change for me?

Clarity. Confidence. A marketing plan that finally makes sense. You’ll know what to say, who to say it to, and what to do next, which means more of the right leads and less wasted energy.