Building a website that conveys comfort & confidence
Wills Wigs
A modern digital image for a well-established business
Established more than 35 years ago, Wills Wigs needed a brand and website refresh that appealed to the modern customer while staying true to their identity as wig experts.
Wills Wigs is known for quality wigs and excellent fittings. Their understanding of hair, what it means to people and, how to best help clients decide on the best hair alternatives has made them trusted and preferred choice for the NHS and private hospitals in West Midlands.
We worked closely with Wills Wigs to ensure that the new logo, website and copy aligned with their goals and objectives during the creative process.
It was imperative that the website honoured their 35-year heritage while conveying Wills Wigs’ commitment to quality and care for their customers. Our approach to modernising their design centred around sleek and minimalist designs for simple and timeless look.
Visuals that convey the personal touch
Pictures speak a thousand words. Given how hair can impact confidence, choosing hair alternatives or headwear due to a health situation can be an intimidating and vulnerable experience.
To address this, we facilitated a photography session with a professional photographer to capture the essence of a Wills Wigs fitting experience. The photographs conveyed the friendliness and care that customers can expect to experience during their Wills Wigs fitting. By also showing what the shop interior looks like, potential customers also get a chance to familiarise themselves with the surroundings and ease them into their hair alternative journey.
