Your Brand, Perfectly Positioned

Discover your business persona

Persona-Driven,
Strategic & Creative
Digital Marketing

Elevate your brand with Persona—a Birmingham-based marketing agency specialising in persona-driven, strategic and creative digital marketing.

With a proven track record of accelerating growth, we don’t just market; we position your business to connect, engage, and thrive.

The Power of Persona

Personas That Speak: Shaping Brands, Captivating Audiences

Understanding both your brand persona and your ideal customer personas is at the heart of our approach. With a clear brand persona, we give your business a distinct personality that sets you apart and forges a strong connection with your audience.
 
By defining customer personas, we craft messages and experiences that speak directly to their needs, preferences, and values, ensuring every interaction feels personal and relevant.

Helping Businesses Grow

Unlock the power of personas to shape meaningful connections

At Persona, we leverage the power of personas to create meaningful connections. By understanding your brand and customer personas, we give your business a distinct personality that resonates with your audience.
 
This insight drives our services in Digital Marketing, Social Media Strategy, Brand Development, and Strategic Planning, ensuring every message and experience is relevant and personal.
 

Partner with Persona and watch your brand grow with precision, creativity, and purpose.

Digital

Turning Pixels into Profits (It’s Magic, But with Strategy)

Unlock the full potential of your online presence with Persona’s comprehensive Digital services. From custom Web Design and Web Development to seamless eCommerce solutions, we create websites that are visually engaging and functionally robust. Our expert Software Development and Content Creation ensure your digital assets work hard for your business.

With Website Audits, User Experience Design, and cutting-edge SEO strategies, we optimise every touchpoint to drive traffic and engagement. Our PPC/Paid Advertising and GA4 services deliver targeted results, ensuring you reach the right audience and maximise ROI.

Optimising Your Digital World, One Click at a Time

Social Media

Get Ready to Be Followed (for All the Right Reasons)

Persona’s Social Media services are designed to amplify your brand’s voice and drive engagement across platforms. We craft compelling Content Creation—from blogs to social posts—that resonates with your audience. With expert Scheduling & Planning, we ensure your content reaches the right people at the right time. Our focus on Brand Identity ensures a cohesive and authentic online presence. Through Social Listening, we stay ahead of trends and customer sentiment, while Paid Campaigns drive targeted growth. We measure success with Metrics & Analysis, fine-tuning strategies to ensure every campaign delivers real results.

Turning Scrolls into Smiles (and Sales)

Strategic Marketing:

Because Wing-it Marketing Doesn’t Actually Work

Persona’s Strategic Marketing services are designed to position your brand for long-term success. We start with Persona Positioning and Messaging Strategy to ensure your communications resonate with the right audience. Our Brand Communication Strategy and Brand Positioning focus on creating a powerful, consistent identity across all channels. Through Competitor Mapping & Analysis, we identify opportunities and sharpen your competitive edge. We provide comprehensive Marketing Strategy & Planning and Marketing Audits to refine your approach, while our Outsourced CMO/Marketing Director services offer expert leadership to guide your growth.

Marketing Strategies That Position You for Success and Drive Measurable Growth

Brand Development:

Creating Brands That Make Waves (Not Just Ripples)

Persona’s Brand Development services are designed to create a strong, cohesive brand that stands out and resonates with your audience. From crafting a unique Brand Identity and custom Logo Design to developing clear Brand Guidelines, we ensure consistency across all touchpoints. Our Copywriting, Naming, and Positioning services communicate your brand’s core values, while our Tone of Voice guides every interaction. We bring your brand to life through Photography, Video & Motion, and Illustration, and develop a comprehensive Brand Roll Out Strategy and Brand Communications to ensure your brand message is clear, impactful, and far-reaching.

Building Brands That Connect, Engage, and Inspire

Persona DNA

We truly are the sum of our parts.

At Persona, our DNA is built on authenticity, collaboration and innovation, driving us to consistently exceed expectations and create WOW moments.
 
Our Core Values are the heartbeat of who we are and how we make a difference. They are at the heart of everything we do, and are a key reason why our clients choose us as their marketing partner.

Helping our Clients

Projects we're proud of

Clear IP advice, powered by a smarter web experience

We partnered with Forresters to deliver a multilingual, high-performance website with intelligent search, intuitive UX, and a fresh visual identity, making it easier for users to access expert IP advice across Europe.

Clear IP advice, powered by a smarter web experience

We partnered with Forresters to deliver a multilingual, high-performance website with intelligent search, intuitive UX, and a fresh visual identity, making it easier for users to access expert IP advice across Europe.

Insights

Discover Persona Marketing Insights

Unlock the latest marketing trends, expert advice, and actionable tips with our Persona Marketing Insights. From thought leadership articles to practical guides, our content is designed to help you stay ahead in an ever-evolving digital landscape. Whether you’re looking to refine your brand strategy, improve engagement, or boost your marketing results, our expert-led resources are here to guide you every step of the way.

Dive in and start exploring!

Let's work together

Start the Conversation and Unlock Your Path to
Successful Marketing and Business Growth!

Step 1:

Share Your Goals

Tell us about your goals—whether it’s digital marketing, content creation, brand strategy, or web design. The more details you provide, the better we can match you with the perfect expert to help you succeed.

Step 2:

Book Your Free Consultation

One of our friendly team members will schedule a call to dive into your challenges and goals, offering expert advice and tailored guidance along the way.

Step 3:

Get Your Tailored Proposal

Following your consultation, we’ll send a custom proposal, packed with personalised recommendations to drive your business forward and achieve real results.

Take the first step.

Transform your marketing strategy now!

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